Really distinguishes who they are and what your organisation is about.
Keep your name short, descriptive, and to the point.
Is easily scalable when you add more design to your site in future
Memorable and Timeless
Proper tagline, colour and font make it memorable.
Grayscale and Monochrome
Logos that are just attractive in grayscale and monochrome
Logo is a quick visual cue that conveys the essence of your brand